Some of the best-designed and officially featured WordPress themes aren’t built to handle mid-volume traffic. Just one incoming link from a semi-popular page can take your server down.
A New Blog for a Web App

Everything started out smoothly. Like thousands of developers do every day, I set up a new WordPress installation to support a new web app I’m getting online. I’ve got a Linode 1536 which is perfect for this ?. It has gigs of free disk space and 800MB of unused RAM just for cache. And these virtual servers are fast. Mine hosts about 15 Rails and WordPress apps and the system load never gets up to 1.0.
For me, the hardest (and most fun) part of setting up a new blog is choosing the theme. I didn’t want to waste time, so I looked only at WordPress’s one-page “featured” themes list and chose News — a conservative theme with personality.
I wrote a few posts to get started, posted a link to one on Reddit, and went to sleep.
I Woke Up but My Server Wasn’t There

At around 9am, I was in for a shock: no web pages were loading and it took 2 minutes to simply ssh in. There were about a million Apache processes running and the system was out of memory. Checking on Reddit, I saw that the post was getting a good amount of traffic: it was at the top of the r/programming subreddit. It had a couple of hundred up-votes; a lot, but certainly not an apocalypse. So this was odd. I also saw that someone reposted it to the Hacker News. (Nice!) Except that the posts were only noting that the site was offline (Not nice.)
Discovering the Culprit: the Theme
A helpful Hacker News reader suggested “Caching is your friend”. That was my first thought as well. WordPress by default is just a PHP app, doing a lot of repetitious work with every request. But that didn’t feel right. This was a brand new blog, after all, and the requests were all for one simple page.

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