Dogweather

An attorney acquaintance asked,

I’m thinking of building a simple landing page with a product and options and copy. But how do I market it? Is this better suited to SEO? AdWords? Facebook advertising?…

Here’s my advice, based on my 10+ years’ experience running my sites which all depend on good SEO:

• Where are your customers? The answer will guide you. Mine are searching for answers online. So I haven’t bought ads. Instead I read everything Google publishes about SEO and good practices. For example, their Documentation to Improve SEO and Webmaster Guidelines.
• Register your site with the Google Search Console. Fix all the errors it finds. Let it teach you SEO. https://search.google.com/search-console/about
• Register your site with the Bing Webmaster Tools. It’ll find different yet valid things to fix. https://www.bing.com/webmasters/about
• Monitor your site’s speed. Google ranks faster sites higher. Set yourself the goal of getting an A for each type of page you have. https://gtmetrix.com/. Or use Google’s own site for manual speed checks. It won’t periodically monitor pages, but it gives great feedback.