Good SEO isn’t hard

An attorney acquaintance asked,

I’m thinking of building a simple landing page with a product and options and copy. But how do I market it? Is this better suited to SEO? AdWords? Facebook advertising? … If you have book recommendations that are still valid I’m open to ’em…

Here’s my advice, based on my 10+ years’ experience running my sites which all depend on good SEO:

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